A new identity for SAAS startup
Zyda branding
Zyda as a business has grown to have business units, products, and sub-products, accompanied by the growing challenges of the fast-paced business and tech scenes, and the expansion of its target audience.
My role as a newly hired art director is to evaluate and make the necessary changes for the brand to meet its new targeted positioning in the market. These changes included rebranding the company, working on its social media design presence, event design, print design, blog article covers, applying the brand to the product's UI, and much more.
For the complete project, check out part 02 in another project on this website.
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