Sharing some of the work I did for MARS Petcare brand Temptations.

Temptations was one of the brands I had one of the most fun executing content for. It had a fun and silly approach when it came for their content. It was one of the brands where I had grasped their brand identity the fastest due to my prior background in animation production. 

Most of the content made for this brand were mainly videos. Each month, we had to create two videos for the brand. My tasks were to storyboard, craft, animate, sound mix as well as adaptations. We mainly adapted for the brand's SEA market Facebook pages which totaled to roughly 4 adaptations per video for each market. Though in this post, I'll mainly share the ones done for the SG market unless stated otherwise.  

The brand was initially handled by another colleague of mine in the agency in August. When I joined, I had to take over the execution portion as their priorities were shifted to other accounts. My task at the time was to quickly familiarize myself with the brand while also being onboarded into my new role at the time. 

At the time, there were 4 videos that needed to be done for this month. For each posting, we had one video done for SG as well as the other markets while Vietnam had its own unique video. This was due to the product availability at the time for the brand. 

For October's content, it was very Halloween focused. The theme for the content was centered from strange and mischievous cat shenanigans. The idea was to show that the products are so good that they turn bad cats good. We could also play around a bit with the colours in the background since it is a festive month post to make it more special.

I'll continuously share more months that did over my time at Lion & Lion over time once a few more months have passed.