The Future Heroes space is Museum of the Future’s dedicated space for the children. Within an open world of exploration and play, children are encouraged to develop future-proof skills that will always be useful. The exhibitions three main experiences: Imagine, Design and Build present children with opportunities to play and to learn through activities that encourage communication and collaboration.”
Children are naturally inquisitive and imaginative creatures, which is why we set off on having a visual identity that is both accessible and playful at once. We created a color palette that would be fun for children to explore, without being overwhelming. The use of neon colors is a subtle way to add interest and contrast, while still keeping the overall palette subdued. The selected typefaces LL Typ 1451 in English and Teshrin in Arabic, are both quite accessible and legible, with infant As and simple Gs to facilitate legibility for younger audiences. The clean simple lines and fill illustrations help create an illustrative style for children that is both easy to identify and relatable especially linking to superhero avatars that they have to choose and embark on a journey with.
The full visual language was applied on exhibition graphics, signage, and the full UI of the digital interactives and immersive media interactives in the space.