The School Foundation is changing its seats and at the same time is working on a new identity.
It is a group of schools, divided into primary, secondary and high school, while each entity has the same thing in common.
Pupils are always using their notebooks, they are creating notes, drawing under tables, scribbling down. Above all, they play tic-tac-toe.
That’s why, when designing the identity system, I focused on this as the dominant element around which I am able to create the logo and the other elements.
When creating the letter 'F', I incorporated it into the key motif to indicate the profile of the school.
Tic-tac-toe was the inspiration for the identity system. When creating the illustrations and the visual elements, I decided to use lines, circles and crosses to build the distinctive language of the identity.
