Believing in Permanent Data Ownership
Challenge
Akord was founded on the idea that we should all have total control of our own data. Our files, photos, and information should forever belong to us – not be at the mercy of the cloud or device they’re stored on. Built on top of Arweave’s ‘permaweb’ blockchain, Akord is a protocol for storage and publishing of your most important files. We worked closely with the team to define Akord’s proposition, and then create a brand around it that spoke to their fundamentally optimistic view of the future.
WHAT WE DID
Proposition Development, Market Sizing, Customer Research, Brand Idea, Brand Story, Visual Identity, Messaging, Website
FUTURE POSSIBILITIES
A key part of the brand is its focus on the potential creations the community could develop using Akord’s tools. There is a prominent use of Madlibs to bring to life the idea of our narrative being unfinished without the community, as well as splitscreen imagery that shifts between possible futures. Even the logo continues the theme, with its incomplete ‘A’.
A NEW WEB3
The design system is intended to speak to the creative nature of web3 builders, while at the same time eschewing some of the more common web3 trends. The bright colours, combination of mono and serif fonts, and choice of imagery all take the brand away from the prevailing dark, overtly tech aesthetic of the category.
THE COMMUNITY’S SUCCESS
Core to Akord’s success will be the success of its community; not just its internal team, but the collection of individuals and organisations that support the platform. Users, content creators, partners, developers, token-holders, and ambassadors, all collaborating and contributing to the future of permanent storage.
