On the market, Allied Telco is well known for capturing the top layer; aiming at the people that is explorative, travellers, expensive one.
We want to change that perception by aiming at the young with our new brand: ALLIED YOUNG pre-paid card.
The task is to create an emotional bond with the young people. Let them define what is ALLIED YOUNG for them.
A logo is created for Allied Telco's sub-brand.
The concept board for Allied Young's CMM competition.
