Northern Tropics Greenhouse

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Identity Design

For this identity design, a logo was created by taking inspiration from Northern Tropics Greenhouse's inviting atmosphere that allows for a wide target audience. At NTG, customers do not feel intimidated to start a new hobby and they are able to find just what they are looking for.

Each of the three potted plants represents a different group of customers. The succulent is for college students or young people who want a low maintenance plant that can survive in a dorm setting. The pepper plant represents the adult male customer who wants a plant that makes hot peppers that they can eat and cook with. And lastly the flowers represents the adult female customer who enjoys gardening with perennials.

An identity manual was created to inform the client on how to use the logo and its various lockups, as well as the typeface and colors used in the design.

For the full identity manual, check out:

Northern Tropics Identity Manual