WINK is a Fashion wear brand that sells vintage wears for all genders. The client wanted something fresh and funky for this identity. I had to create something that was in line with the client needs. Since it was a still a startup, I suggested that the make use of a wordmark logo. Reason being that this will get the name of the brand really out there and into the mouths of their consumers. After much refining and some reviews, my client fell in love with this idea. What He loved most about it was the color palette I suggested as it went a long way to sell the brand the way he wanted it.
