Vehicle owners are rarely involved in the choice-making of engine oil since they usually go with the recommendation of their mechanics. It doesn’t help that engine oil is changed only once or twice per year, and the difference between products is negligible.
Hence the hurdle in getting the audience to be interested in such a low-involvement category product.
To have a Digital Led-integrated campaign that encourages asians to Control The Heat To Deliver Your Best together with a low-involvement category; Engine Oil. Our campaign also brings together the famed Mercedes-AMG PETRONAS Formula One, whose presence will make the audience better resonate with the product.
Campaign run across
Bangladesh | Brunei | Cambodia | Hong Kong | India | Indonesia | Japan | Laos | Macao | Malaysia
Bangladesh | Brunei | Cambodia | Hong Kong | India | Indonesia | Japan | Laos | Macao | Malaysia
Mongolia | Myanmar | Nepal | Philippines | Singapore | South Korea | Sri Lanka | Taiwan | Thailand | Vietnam
