Suggested Logo for Baumarine
Redesigning the identity for the boatyard Baumarine, I created an hypothesis for the logo starting from the idea of custom-building and attention to details.
The boatyard Baumarine builds every boat upon the owner’s request according to Italian handcrafted care.
The boatyard Baumarine builds every boat upon the owner’s request according to Italian handcrafted care.
* This project is presented as proposal and included development ideas.
Geometry construction - Thinking about the navy panorama, I conveyed circular shapes in waves and knots and squared lines in boat silhouette to figure out the design appearence.
Colors - I have chosen a color palette deeply connected to seaside landscape respecting the brand identity.
C 100 M 96 Y 31 K 32
C 89 M 42 Y 39 K 09
C 93 M 55 Y 54 K 36
* Font used used Oblik by Slobodan Jelesijevic
Patterns - I played with colors and shapes to create possible extensions.
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Personal Project, February 2014
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