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[PT] O Festival Baixão Pressô, é a primeira edição de um festival com foco no RAP em Belém do Pará, que iniciou como uma festa: o Bailão Baixão Pressô. Com apenas 2 edições, o evento reuniu um grande público, e uma comoção nas redes sociais por mais festas com foco no gêneros rap, trap e funk.
Inspirado em quem vive a cena da cultura hip-hop local, foi desenvolvido uma identidade visual que utiliza elementos como ilustrações, grafismos e tipografias com base no pixo e no grafite. No processo foi criado um moodboard que serviu como rascunho para os elementos do Key Visual que foi o cartaz da line up do festival.
Cliente: Massive Produções | Identidade Visual | 2022
Direção de arte: Felipe Magno | Designers: Felipe Magno, Beatriz Melém
Motion Design: Felipe Magno
[EN] The Baixão Pressô Festival is the first edition of a RAP music festival in Belém do Pará, which started as a party. With only 2 editions, the event brought together a large audience, and a commotion on internet for more parties with a focus on rap, trap and funk genres. Inspired by those who live in the local hip-hop culture scene, a visual identity was developed that elements as illustrations, graphics and typography based on pixo and graffiti. In the process, a moodboard was created that served as a draft for the elements of the Key Visual that was the poster for the line up of the festival.
Client: Massive Produções | Visual Identity | 2022
Art Direction: Felipe Magno | Designers: Felipe Magno e Beatriz Melém | Motion Design: Felipe Magno
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