Every year, Jager Music Awards supports young artists and celebrates the musical season's achievements. Also, it looks for new approaches to highlighting the music industry's trends and challenges in its communications. In 2021, ANGRY was responsible for developing Jager Music Awards communication platform. The concept dubbed the Time of Maniacs combined two essential ideas. First, it is challenging to build something unique from the ground up in a world where many things have been invented already. A new sound can be achieved by mixing genres, styles, and music directions. Second, breakthroughs and achievements in creative trades are possible only if artists put all their heart into what they do, making music their life's passion. The maniacality and the wordplay thus manifested on all communication channels: posters, the landing page, social media, and ceremony branding. It even brought together two seemingly mismatching brands: the music award and the Concrete from Kovalska company.