Pangolin Discovery Travel Logo Design
The Positioning Statement
Pangolin Discovery aims at providing everything tourism to travel and tours enthusiast.
The Strategy
From Research, Interviews with the CEO & PDA Stakeholders, it came out clear that a Simple yet elegant Icon/Logo/Word mark is all that was needed. Something Elegant that will imbue & identifies PDA to potential clients.
Target Audience
Travel and tours enthusiast between age 20 - 40.
Competition
PDA has a Myriad of Competitors like BigFoot Adventures, Spirit of Kenya, KT & safaris & many more.
Mandatory Elements
A Modern & Stylish font & A map of Africa.
Advertising Tone
Trustworthy, Secure & Reliable.
A New Age for a Contemporary Classic.
When the project is finished and you've turned over the visual assets and a manual, you can be proud that you did more than make a pretty logo. You helped a client succeed and hopefully create jobs, which enable people to put braces on their kids, send them to college, and buy washing machines, which help those making the washing machines have a better life.
That is the true value of Great Branding.
