In the first weeks, this terrible war turned our world upside down. Nobody knew what to do and what would happen next. Even in safe regions of Ukraine, businesses are afraid to continue their work, and people are ashamed to buy goods and services that are not essential. It slows down the economic processes.
Therefore, this campaign is created to encourage Ukrainians to stimulate the economy themselves - return to a normal lifestyle, work hard and use the services of local businesses.
The first campaign video is a call to action for all Ukrainian businesses and consumers to strengthen the economic frontline.
The second campaign video is a tribute to all workers of the agricultural sector and people who usually remain "behind the scenes".
The first campaign video is a call to action for all Ukrainian businesses and consumers to strengthen the economic frontline.
The second campaign video is a tribute to all workers of the agricultural sector and people who usually remain "behind the scenes".
R Agency
Creative Director – Dima Liutyi
Art Director – Yana Havelia
Illustrator – Daria Ilnytska
Illustrator – Yeva Godvan
Illustrator – Yeva Godvan
Illustrator – Yana Havelia
Senior Copywriter – Danil Tertichniy
Strategist - Maxim Anufrienko
