Identity for synchronized swimming contest. The main goal of the project was to create
an identity to attract new people to the event.
Synchronized swimming is a beautiful and elegant sport that requires strength and discipline of swimmers, so key visuals combine the elegance of still frames, looking like
a paused movie, with a strict grid system and composing rules.
SIGN
During the show, swimmers constantly rotate in the water, showing either upper or lower half of their body. The sign represents the body of a swimmer underwater.
During the show, swimmers constantly rotate in the water, showing either upper or lower half of their body. The sign represents the body of a swimmer underwater.
COLOUR SCHEME
Main colour: cinematic light blue.
Represents water. #70a5cd
Supporting colour: film orange.
Opposite to blue, represents an idea of rotation and inversion. #f36e49
GRID
Vertical format grid: 2х3 modules
Horizontal format grid: 6х3, 4х3, 3х2 modules
Grid type depends on size of advertising medium. The smaller the surface, the simpler the grid. 3-column grid for text. Black module for branding.
ADVERTISEMENT
Digital screen, city-format advertising and horizontal billboards were developed according to grid system.
DIGITAL
Homepage of contest website. Motion design for social media.
PRINT
Brochure, 10.5 х 29.5 cm (half A4), 12 pages, offset paper
MERCH
Waterproof sports bag was developed for contest store. Also visitors can buy sign-shaped keychain and postcards.
Thank you!
