Rebranding OPTP “One Potato Two Potato” packaging and outlets. It is a fast food chain in Pakistan with over 73 locations nation-wide. The brand had been using the same packaging and design for the last two decades and started to look outdated. The aim was to ensure that the name One Potato Two Potato resonated with the ambiance and graphics of the outlet and packaging by using elements and colours that would depict the true essence of the brand.

The rebranding helped in repositioning OPTP in the market, making it stand out from other local brands and helped to bring it closer to the category of KFC & McDonalds.

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