This identity is made on the basis of simplicity and modern design, bringing in very few elements in well-structured and clean layouts, resulting in total focus on the icon, which is built from a planned geometric grid in order to define the best possible locations and spaces between inserted details.
Where the letter "S" can be used as an icon in reductions or graphics.
The name means: the synthesis of intellect and emotion in his work.
The name means: the synthesis of intellect and emotion in his work.
When the logo creation part is finished, the chosen font provides good readability and legibility, therefore, it does not cause any conflicts with the icon, and it can be used with or without the icon while preserving its identity.
They say that creating your own brand is the biggest difficulty for a designer and recreating all my personal brand was my biggest challenge. In these last months I had to put up with my most demanding client, myself!
Each day that passes we get to know each other better and reviewing my previous brand I saw that it no longer represented me. My new identity seeks to represent who I am, all the cyclical trends in the market and the movement we make during our lifetime.
Each day that passes we get to know each other better and reviewing my previous brand I saw that it no longer represented me. My new identity seeks to represent who I am, all the cyclical trends in the market and the movement we make during our lifetime.
Logo Idea
The idea came from the idea of integration of two parts to complement each other in addition to forming in the form of a letter S which represents the beginning of the company's name, and this was done in a three-dimensional form to give the logo the three-dimensionality, distinction and difference in addition to the feeling of the overlapping movement of the two parts.
