Simen Wahlqvist's profile

The Lazy Farmer´s Aged Beverages

T H E  L A Z Y  F A R M E R`S  A G E D  B E V E R A G E S
 
After coming out with his line of dry snacks, or aged goods as he calls it, the farmer wanted to take his brand a step further. He wanted to make his hobby of alcoholic beverage distillation into a legitimate business. 
I was brought in to collaborate on the  graphic design and packaging part to make sure that the brand had a cohesive and impactful look.
Three different beverages were made and you can check them out below!
 
 
^ Front label ^
The type of beer, alcohol percentage and city of production are 
designed to be very legible and easy to spot.
The Farmer gives the story for the design on the back of his bottle.

 
^ Bottle, mats and bag ^
^ Front & back ^
^ Back label ^
It contains The Lazy Farmer´s story behind the beverage as well as his own trusted personal mantra.
 
^ Front label ^
The type of wine, alcohol percentage and production year are
designed to be very legible and easy to spot.
The Farmer gives the story for the design on the back of his bottle.
^ Bottle and limited edition wooden carrier box ^
^ front & back ^
^ Back label ^ 
Lazy yet resourceful.
^ Front label ^
The type of spirit, alcohol percentage and age are 
designed to be very legible and easy to spot.
The Farmer gives the story for the design on the back of his bottle.

 
^ Bottle front ^
^ Bottletop & cork ^
As the bull points out, the bottle and the farmer´s hat match.
Initially, a whole hat made from cork was fashioned,
but it just looked too tacky and cheap. 
At last simplicity won and we decided that a slight tilt of the glass was enough too illude to the hat.
 
^ Front & back ^
^ Back label ^
Again, The farmer and his cumbersome creative process.
The Lazy Farmer´s Aged Beverages
Published:

The Lazy Farmer´s Aged Beverages

A self initiated, fictional, branding project.

Published: