Promotional video: BUGATTI CHIRON Pur Sport performing the 'C' line drift
VIDEO DESCRIPTION
The track is set. The air is still. With its 1500PS, 1600Nm and state-of-the-art all-wheel drive technology, the BUGATTI CHIRON Pur Sport; its on wait, just off centre, ready to execute a perfectly controlled and precise drift manoeuvre that will adorn the track with a large letter “C”. With its cutting-edge characteristics that encompass power, lateral dynamics and performance, BUGATTI developed a CHIRON version that can master the most extreme situations with rigour, finesse and ease.
Why was the letter “C” chosen for this high-performance manoeuvre? Because it has been a central design form to BUGATTI since the 1920s . The signature BUGATTI C-line was created by Jean Bugatti to seamlessly elongate the car’s silhouette while simultaneously imbuing it with a flow that gives the impression of movement. Over the years, the side-line C has been modernised and functionalism, more recently being employed to increase ventilation flow in BUGATTI’s iconic W16 cylinder models.
Mission accepted. The Pur Sport, with its proud C-line signature, launches off the line with full force. And the rest is history.
Message
Many have pondered on the question, can a hyper car drift? Can a luxury car drift? Can a Hyper-luxury car such as BUGATTI drift? Many would think not, but the cutting-edge technology and engineering has made the BUGATTI a space shuttle that has endless capabilities. With that being said, lets show the world how easy it is to drift a 1500PS, 1600Nm W16 state-of-the-art Hyper-luxury automobile.
Mood
The mood chosen is “cold & direct”, the weather should be cold in colour, matching the matte black BUGATTI CHIRON Pur Sport - shocking and with the assist of beautifully orchestrated audio, make you feel tensed and excited.
Emotional Engagement
Subtly was the main idea surrounding the mood we wanted to create, reason-being, the C-line drift alone will cause a shock to the automobile communities. The audio should be designed to cause serenity & “goosebumps” at the same time, without having to hear the iconic w16 engine.
What we're making
A illustration of the C-line, created by Jean Bugatti to be a signature for BUGATTI future models. In present time, BUGATTI modernised and gave functionalism to the line, by employing as ventilation to the iconic W16 cylinder models.
Who is it for?
This video is for the enthusiasts, the owners of the Hyper-luxury car, that is BUGATTI, showcasing the perfectly engineered state-of-the-art technology capabilities.
What the audience will see & hear?
The video will consist of close up shots of the BUGATTI CHIRON Pur Sport, when stationery and when moving at high speeds. Camera will have to zoom in and focus on the subject due to the high speeds travelling and the open space needed to exaggerate the widespread landscape. The audio of the car being filmed will be cancelled out, orchestral audio will be used to have a more stronger play on the emotions of the viewer.
Take-home messages
A state-of-the-art, cutting-edge technology with lateral dynamics and performance BUGATTI CHIRON Pur Sport with 1500PS and 1600Nm torque, can drift and handle turns beautifully.
