Kwality
Branding, environmental design, uniform design, shoot/art direction, social media management
Challenge was to rebrand and redesign a 70 year old legacy brand, household favourite that has been the mainstay of New Delhi’s F&B scene for nearly a century.
The project was done at Algorithm Digital.
The environmental design was done using old photographs
that the family had in troves and trinkets and curios from the past
and including these with a modern, chic graphics.
This approach translated into their Social Media too. By keeping
our approach young and including vintage elements and photographs
we captured the essence of the brand and its likeness
across social media platforms.
