Chiron is a renowned teacher from Greek mythology who mentored many of the greatest heroes. As creative director, my vision for this project was to craft a brand identity for The Chiron Project that its community could rally behind. We used the idea of empowering heroes as our north star. The various training and workshops provided by The Chiron Project would serve as the equipment and training for the everyday hero. The logo was designed to play on the idea of an arrow hitting its mark while also reflecting a symbol of growth with its tree-like primary design.
The Chiron Project is social justice organization dedicated to social change. They approached Cheltenham with a quest to provide brand clarity and design a new website for their brand launch.
“Cheltenham helped me put my vision into words, colors, images, and experiences. I went in expecting a new logo and website and left with CLARITY.”
— ROBYN H., FOUNDER & CEO, THE CHIRON PROJECT
