OPPORTUNITY
Redesign the dysfunctional packaging of an existing product.
Redesign the dysfunctional packaging of an existing product.
SOLUTION
Happy Chips seeks to economically use recyclable cardboard as a sustainable approach to chocolate chip packaging. The carton design provides an easier storage option on store shelves as well as in home kitchens. The spout allows for extra chocolate chips to be stored simply. The simple, yet energetic branding references the emotions attached to chocolate chips and homemade cookies. The design is reminiscent of the mid-century design era that is associated with grandmothers and comfort food.
Happy Chips seeks to economically use recyclable cardboard as a sustainable approach to chocolate chip packaging. The carton design provides an easier storage option on store shelves as well as in home kitchens. The spout allows for extra chocolate chips to be stored simply. The simple, yet energetic branding references the emotions attached to chocolate chips and homemade cookies. The design is reminiscent of the mid-century design era that is associated with grandmothers and comfort food.
