Play Natural
Wooden toys natural line concept - Olivo Toys
ILLUSTRATION + PACKAGING DESIGN
2021
I was asked by Olivo Toys to create the concept for the packaging of a natural line of toys for children. The goal was to create an identity that would work on multiple classic toys, such as yo-yos, spinning tops, jumping ropes, pick up sticks, etc. Those toys would be made of natural materials, like wood or cardboard.
I’ve came up with the naming “Play Natural” for the line, and developed a set of playfull illustrations related to nature, that would be present on all packagings. Each toy would have a strong primary color, and a secondary one, besides black and white, and the graphics would be printed on a natural cardboard box, taking advantage of the “crafty” feel of this material, as well as reducing the amount of ink and treatment needed to produce this package.
