The Brief
Repackage Purdey’s Rejuvenate and extend its range to include one new product – Purdey’s Natural Energy.
With the world increasingly looking for products that work in harmony with our bodies, it’s time for Purdey’s, in its own way, to share its secret more broadly.
The challenge was to create packaging designs which enable this to happen, without losing the curiosity of the brand.
The idea and theme that I have gone for is botanical fruits theme to feature the ingredients that are in the inside on the outside. To try and reflect the goodness off the health drink. I decided to change the silver wrap to a white wrap to portray the ‘purity’ of the brand and how it is a health drink.
