OFFICIAL LAUNCH:
THE 2023 HONDA TYPE R
We are incredibly excited about the all new 2023 Honda Type R. Honda's agency, RPA crafted an awesome concept that was brought to life by director Andrew Schneider on location at Willow Springs Raceway.
With the help of a stellar crew these action packed vignettes were brought to life.
There was a heavy influence on VFX throughout these spots, which we'll elaborate on below. As always, thanks to our friends at Scissor Films for their support in post production.
PRODUCT FOCUS EDIT
We filmed the project in one day, at Willow Springs Raceway. The creative and VFX ask was quite a heavy lift for a one day shoot, and thus had to be properly scheduled with a ton of attention to detail.
Thorough storyboards were generated to help carry us through the process and keep us on track.
STORYBOARDS
A sampling of reference frames used in previz.
VFX BREAKDOWN
A short edit to showcase the complexities of the VFX used.
CAMPAIGN PHOTOGRAPHY
Shot by Andrew Schneider & Joshua Cote
THANK YOU
Thanks so much for taking the time to view our project - below are some credits from the project.
Credits:
Directors: Andrew Schneider
Executive Producer: Cody Autterson
Production: Porch House
Producer: Lauren Andrade
Executive Producer: Cody Autterson
Production: Porch House
Producer: Lauren Andrade
DOP: Paul Theodoroff
1st AC: Joshua Cote
1st AD: Jeremy Robinson
Camera Car: Arm Car Industries
Drone: Override Films
Photographer: Andrew Schneider
B Unit Photographer: Joseph Cote
Post:
Scissor Films - Sam Malko & Phil Livitin
Colorist: Parker Jarvie - Company 3
Agency: RPA
