Wood Wick full rebranding:
Logo redesign, packaging redesign, social media
Wood Wick is an American candle brand which I'm a big fan of. For most of clients Wood Wick
is always associated with warmth and coziness. Therefore, I wanted to highlight other features
of the brand such as elegance, uniqueness, natural origins as well.
Logo&Sign Ideas Exploration
The alternating width of the lines in the logo conveys its scale on the one hand, and elegance and sophistication on the other.
The sign is made in the form of the letter O from the logo, which resembles a lantern with a candle in it. It was also decided to make a similar technique of placing additional elements inside the letters as a corporate graphic style.
My challenges:
My main objective was to properly showcase the quality and stylish appearance of candles and convey to the client the idea, that candles can also bring feelings of abundance, luxury and be used as a decorative element. Also grab customers attention, both on shelves via elegant packaging containing rich minimalistic colors and online via great imagery and eye catching typography design as well.
Packaging Ideas Exploration & Typography & Final Designs
After I've chosen the logo, I switched to the typography design. Where I came up with the idea
of "vogue style" typography, which can become one of the main emphasis of the brand.
Then I've explored some general packaging options (started with the main candles products)
and presented packaging in 3 different colors. And also solution to produce candles in ceramic jars highlighted its luxury and uniqueness, as after using them as candles clients would love
to leave them at home as a decorative item.
Designs for Instagram
Besides selling offline in stores Wood Wick is also promoting online via Instagram too, because it's a good opportunity to boost his brand awareness. Here are some of the designs I suggested.
Product Highlights
Besides the new packaging designs and Instagram imagery, I wanted to assist brand as much as possible. And to help the company make stronger connection with clients and evoke more loyalty from the audience, I've crafted a new matches design. As the Moto of the Brand is "crackers as it burns" - so matches are a little unique and private gift which can be provide with any purchase, in order to leave a little more memory about the brand. Based on a dose of elegance, stylish typography and classic colors.
