From humble beginnings as a home brewing project, Haandbryggeriet
eventually became a well renowned microbrewery with international
exposure. As good as their hand made beer tasted, their branding and
packaging was severely lacking. The identity failed to sufficiently
communicate the personality and values of the company, and had
become more and more fragmented.
The existing packaging lacked focus, clarity and cohesion. To solve
these problems we decided to completely reinvent the identity starting
with the packaging system.
The new identity and packaging is based on the simple, unblemished
honesty of traditional norwegian artisanal craftsmanship. It doesn't brag,
it doesn't yell out for attention — in a way it embodies the very essence
of the norwegian mentality.
This was a school project made at Buskerud and Vestfold University College in the autumn of 2013.
Creative Direction: Lars Høie
Brand strategy and Graphic Design: Elise Bjerknes, Daniel Sætre Håvoll, Lars Høie
Photography: Elise Bjerknes
