Project Overview:
MOLIST, a molding company specializing in facades and decoration, approached our team with a bold vision - to establish themselves as leaders in the African and Middle Eastern markets with a brand identity that embodied their unique personality.
Our team took on the challenge and created a visually stunning brand identity that captured Molist's artistic and business sides.
Our Approach:
Drawing inspiration from the geometric shapes of their molds, we crafted bold graphic elements that reflected Molist's creativity and sophistication. We took it up a notch by using two distinct typefaces that complemented each other, adding a distinctive touch to the brand identity. To further elevate Molist's unique personality, we curated a color palette that reflected their pride and confidence, using vivid and bold colors that exuded vibrancy.
We also took charge of the art direction and photography to ensure that the brand identity was reflected consistently across all touchpoints, from Molist's social media to their stationery design and other collateral. Our team worked closely with Molist to showcase the artistry of their brand and products, creating stunning visuals that conveyed a sense of pride and sophistication.
Creative Direction: Loay Katib
Art Direction & Design: Raouia Ajoulian, Loay Katib
Logo Concept: Heba Douba
Copywriting: Heba Douba, Firdaous Baitour
Design Presentation Assist: Firdaous Baitour
Motion Assist: Roma Kanjaa
Slogan creation: Anas Duksi
Join us on an inspiring journey as we collaborate to bring your vision to life © 7X Team