United By Summits by Adidas Terrex
It’s time to get real when it comes to ‘summits’. It’s a word that gets a lot of mileage
in the outdoor sports category. Think snowy blizzards and high altitude peaks.
You know the drill.
Terrex see summits differently. We believe a summit can happen anywhere in nature.
Not just at the top of a mountain. The moment you discover something new, break through a barrier
or just feel enlightened. This feeling of transformation can happen to anyone, at any point.
For most climbers, their journey leads up to the summit of their ultimate conquest.
For Raha Moharrak, her journey started at the summit of Mt. Everest. Because for her, that was not
the ultimate goal. It was to do something ever done by a Saudi woman, so every woman in her country
could believe that they too are capable of doing what the world around them considers impossible.
That’s the story we want to tell. Not of how she climbed Mt. Everest. But of how she continues
to inspire thousands of others like her to discover their own Everests, and find be the inspiration
the need to step closer to their personal summits every day.
Director: Neviene Ragab
Creative Director: Anshuman Bhattacharya
Creative Director: Anshuman Bhattacharya
Associate Creative Director: Moemen Metwally
Art Director: Alicia McBride
Production: La cosa
DOP: Elias Trad
Editor: Mohamir
Production: La cosa
DOP: Elias Trad
Editor: Mohamir
Animator: Mohammed Hussain
Colorist: Belal Hibri
Sound Design: Khaled Hamdy
Colorist: Belal Hibri
Sound Design: Khaled Hamdy
