Gazelle Ecosolutions - BRANDING

Run Sustainably

Gazelle is a social innovation startup that provides eco-solutions for corporations, which in turn also creates positive economic impact for low-income communities. They deliver verifiable results through both boots on the ground verification and an easy-to-use phone app. If it helps, you can think of Gazelle as kind of like Tinder for ecologically responsible companies and Botswana cattle ranchers.

The Process

Through in-depth discovery sessions, research that included competitor analysis,

and a deep dive into African culture, we discovered three main areas

for prioritized improvements.

Establish distinct, clear branding to serve their business evolution as they engage with other businesses and brands.

To clearly highlight their point of differentiation rooted in structured science and boots on the ground verification.

Tell a succinct story that makes their core business easily digestible for investors and new clients.

Brand Identity

We created a design system to express the warmth of the socially responsible business as well as the optimistic personality of a brand. There are a lot of gazelle logos out in the world, most look very similar. We wanted the Gazelle identity to speak to being a part of a whole, healthy ecosystem rooted in Africa, where everything’s connected.

The green color was an easy choice, but the earth tone hues are unique, especially when paired with the secondary color palette.

The typeface reflects the attitude of our founders, it's contemporary but with a very distinctive G letter to start the company name, and with a style that complements the logo.

Verbal Identity

Telling a succinct brand narrative was essential in helping convey Gazelle’s point of differentiation. As a group of entrepreneurs at the University of Texas, Gazelle had won a social innovation award. Positioning the company as grounded in science not driven by ideals was key to positioning Gazelle as a highly knowledgeable, ecologically centered company.

Pitch Deck

An essential deliverable was to create a way to introduce the company, the product, and the solutions to investors and potential clients (Fortune 500) in a simple, clean manner with a touch of brand personality.

Digital Content

We used a combination of clean iconography, photography, and illustration to engage the audience and present facts and company information.

Brand Illustrations

Our goal with illustrations was to authentically capture the close-to-the-earth feeling Botswana evokes and express the founders’ spirits. We use the secondary color palette to help weave a consistent vibe and mood throughout.