Bloom Digital Campaign
Introduction
Bloom is a herbal infused tea brand. Bloom was launched to fulfill the means of finding both physical and mental well-being – to actually ‘bloom from within’ and "بلووم طوول اليوم" . Though one cup of herbal tea ,Bloom emphasizes on the necessity of taking some time off for yourself, for both nourishment and relaxation.
We wanted to create a campaign communicating the line "بلووم طول اليوم"
Insight:
Hot drink is always your companion throughout the day when you decide to take a break, in the middle of a hectic day, After a heavy meal, in the morning & Before going to sleep
Concept:
Bloom is your companion throughout the day from the early morning till you go to sleep
Execution:
Storytelling digital execution showing bloom throughout the day from 8AM to 11PM.
(1\6)
8:00
Starting a new fresh day! To-do-list for today all set up? All we need to have is a cup of Bloom’s Cinnamon..
8:00
بنبدأ يومنا, كل حاجة جاهزة في اليوم! بس كل اللي محتاجينه كباية قرفة من بلووم نبدأ بيها يومنا
(2\6)
12:00PM
As we all know, A good day always starts with a good breakfast, start it with a Croissant, Cookies & Bloom’s sage! So, All done? lets start the day..
12:00PM
اليوم الحلو بيبدأ دايما بفطار حلو! مع كرواسون, كوكيز و المرمرية من بلووم! كده كل حاجة جاهزة, نبدأ يومنا..
(3\6)
Its 3:00PM..
The Day started awhile ago and its a day full of work? Lets have break with Bloom’s Mint!
اليوم بدأ و مليان شغل؟ مش مشكلة, ممكن ناخد لحظة هدوء مع النعناع من بلووم
(4\6)
5:00PM
Food is ready! and everything feels good, Right? Lets have a cup of Bloom’s ginger to make everything better & better!
الاكل جاهز! الشغل خلص و اكلنا و كل حاجة تمام؟ نشرب بقي الجنزبيل من بلووم!
(5\6)
11:00PM
As we all know, This is our favorite part of the day! Book, Low light & a cup of bloom’s chamomile!
طبعا دي اكتر لحظة بنستناها في اليوم! كتاب, ضوء خفيف و كباية كاموميل من بلووم!
