The subject of The And Brand in December 2022 was Twitter's new era, which began with the acquisition of Elon Musk. As soon as Musk bought Twitter, he announced that the company's revenue would not be tied to advertisers and made the blue tick available to all users via subscription. However, this situation caused troll accounts to change their usernames to various brands and individuals, and brands to lose value in the stock market with tweets made by brands/persons.