atelier avocado was commissioned to create visual identity for 2022 Hong Kong Aeropress Championship. As a sequel of the visual identity in 2021, the 2022 visuals epitomises the sense of rituality and pilgrimage from the roman numerals of the Year 2023 (MMXXII). Taking the form of these letters as the u underlying structure, the key visual is constructed by the abstract components of Aeropress brewing kid. The visual identity epitomised the passion, professionalism and seriousness among the contestants.
