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Verdure Day Spa & Wellness Center - logo design

Verdure Day Spa & Wellness Center - Logo Design & Rebrand
Verdure is a spa and wellness center offering everything from skin care to massage and bodywork. I can personally vouch for their soothing treatments!

The day spa has been hit by a tornado of bad events from covid to water damage and a recent fire that took their entire building.
Although the road has been difficult, Verdure has remained strong and grown during the recent hardships. Difficult roads often to lead to beautiful destinations as Verdure opens their new location. 

I had the absolute pleasure of working on the new logo for the spa and wellness center. The rebrand comes at divine timing as they transition into their new space with a fresh look filled with positive energy. I’m honored to be a small part of their soft opening and member of the local community. www.verduredayspa.com

This was such a great project to be involved in and a huge amount of fun illustrating the fern icon. For those who don’t know the meaning of Verdure, it is a condition of health and vigor. It also refers to growth, hardiness and vegetation.

As we dove into icon illustrations it was important to the clients rebrand to maintain a beautiful & natural look that was modern, personal and classy yet delicate. Here are a few sketches during the working process of the logo design.


The next step in my logo design process is composition and exploring how the icon works with the type. Here you see a small selection of ideas presented to the client for consideration before polishing the logo to perfection.

Verdure Day Spa & Wellness Center - logo design
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Verdure Day Spa & Wellness Center - logo design

Logo design for Verdure Day Spa & Wellness Center. This logotype contains a hand drawn fern illustration as part of the branding. Brand identity Read More

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