Historically Solitaire’s were associated with proposals, but more and more customers are now buying Solitaires for #PersonalRewards to mark personal milestones like Motherhood and professional success as well. Backed by this insight and data that we collected through years, we built on to this campaign - SolidAsASolitaire.
We identified 3 stories and characters and wanted to establish the emotions and the rarest moments in their lives that deserve a souvenir as a constant reminder. Always.
Professional Success
Motherhood
Wedding & Engagement
Product Shots
Print Facades
Creative Direction - Varshika
Styling - Prayag Menon
Makeup - Bhavya Arora
Shot, Edit, Retouch - Vignesh LK
Additional Camera - Lokeshwar G
Unit/Layout Design - Rahul
Offline Assets team - Vijay, Appolin, Satish, Ramesh
Online Assets team - Suriya, Srinivasan, Thiliban, Karthi
