A guiding star into a world of personalized loan options.
Sigma is an Australian brand that offers a wide range of financial products and services, including home loans, personal finance, asset finance, and corporate finance. As a broker-focused brand, Sigma aims to provide customers with personalized and convenient access to the financial solutions they need through a network of trusted brokers.
With a commitment to exceptional service and a focus on meeting the unique needs of each individual customer, Sigma is a guiding star into a world of loan options.
Many wealthy individuals in Australia have poor credit stories due to unreliable borrowing habits. As a result, they often struggle to navigate the complex landscape of Australian lending laws.
We recognized the need for a brand that could serve as a guiding star for these individuals, providing them with the support and guidance they need to secure loans.
We drew inspiration from the idea of a guiding star, a symbol of guidance and direction, to develop a brand identity that conveys the value and support that Sigma offers to its customers.
We drew inspiration from the idea of a guiding star, a symbol of guidance and direction, to develop a brand identity that conveys the value and support that Sigma offers to its customers.
The construction of the logo is based on a sigma symbol, which we have incorporated in a way that also evokes the colors and stars of the Australian flag.
Our key visuals show the light of a guiding star, which can symbolize a morning star, a star at sunset, or a sun spreading its rays and guiding adventurers.
Thank you for watching!
