FLYTIME FEST 2022
Time Flies. For the third consecutive year, we produced the visual identity of the Flytime Music Festival, highlighting creativity and rhythms through vibrant, fun and lively graphics.
Three main elements constituted the creative concept behind the visual identity: a logo that mixes a sans serif typography with gestural letters, an image treatment of the artists with colourful strokes, and a floral context that gives personality to each of the days of the festival.
Extending from the existing brand identity of the festival that we developed in its past editions,
we were able to create a bold and generous visual playground. This framework
enabled us to apply the visual identity of the music festival to an incredible wide
array of media and content, both physical and online.
we were able to create a bold and generous visual playground. This framework
enabled us to apply the visual identity of the music festival to an incredible wide
array of media and content, both physical and online.
