Fort
Gym in Elephant & Castle, London
/// Initial, iterative logotype exploration
/// Route 1 - final logotype
/// Route 1 - final icon/logomark
/// Route 1 - social posts mock-up
/// Route 1 - homepage hero section concept
/// Route 1 - billboard (1)
/// Route 1 - billboard (2)
/// Route 1 - Application of logotype on outsourced CGI
/// Route 2 - final logotype
/// Route 2 - final logomark
/// Route 2 - social media posts mock-up
/// Route 2 - homepage hero section concept
/// Route 2 - billboard
/// Both routes - a quick comparison
/// Chosen route - website design
