The agency Alexandrov Design House was tasked with:
- Change the current "rose-red" color brand towards a more natural
- To strengthen the differentiation between categories are;
- Modify the image of fruit towards their greater palatability and naturalness;
- To increase the perception of the brand as modern and slightly more premium, brand,
which sets the tone for the market;
- For easy navigation by brand must focus on:
- Brand (logo)
- Descriptor (category);
- Slogan or stamps
- Change the current "rose-red" color brand towards a more natural
- To strengthen the differentiation between categories are;
- Modify the image of fruit towards their greater palatability and naturalness;
- To increase the perception of the brand as modern and slightly more premium, brand,
which sets the tone for the market;
- For easy navigation by brand must focus on:
- Brand (logo)
- Descriptor (category);
- Slogan or stamps
Finding solutions
Concepts