Advertising Campaign - Menstrual cup

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This is an academic project

Introduction - Menstruation has been an inevitable part of a woman's life and the discomfort caused by menstruation is the oldest problem they have to face for almost half of their life. Women should upgrade with the progressing world and opt for comfortable menstrual experiences. So, here is an attempt to make their life easier by promoting a new age

Product - Menstrual Cups.

Menstrual cups are a convenient and safe option designed according to every women's needs. Each and every woman needs to be educated about this rising. product and should feel empowered to use one.

Assignment Brief - Select a product or a service. Conduct a research about the product and study their USP's and choose a USP for the campaign. Then come up with a concept for advertisement and promotional campaign

Concept - I did the survey, reviewed the girls...and search the product that most of the girls are using in their menstrual period. Regarding this,, I found that most of the girls are using sanitary pads and they don't have the little bit knowledge of menstrual cup. At the time of survey, I observed that most of the girls are doing job, sports, and working for the country. After getting their contribution towards their work , just because of these days I really wish they may not suffer any unhygienic issue by using the sanitary pads. After survey, I found the disadvantages of sanitary napkins I really wants to aware all the respective girls and ladies to use the menstrual cup via this advertising campaign.