Client
A chain of stores selling high-quality and luxury furniture. There were a large number of high segment brands in the store's catalog.
Task
Our aim was to rebrand the store, create a unique style and atmosphere as the client wanted to broaden its horizons and start producing more refined minimalist furniture and interior items. A brand platform and corporate identity were developed for the client’s needs and preferences. It was necessary to develop the naming and corporate identity of the company.
Solution
A minimalistic and calm identity was developed. The corporate identity is based on a large amount of free space on layouts, discreet typography and nothing superfluous. A simple logo is based on the idea of intimacy and trust. The main idea of identity is furniture as the object we can be sincere and natural with.
Back home
Back to yourself
The corporate slogan is an extension of the brand idea.
Home is the place where a person can be real, staying all alone.
Interior А5 form
The company sheet is needed for pencil sketches for different interior projects.
The sheets are located inside the showroom so that customers and employees
can quickly sketch the idea.
Branded Tag
on a small branded tag for furniture. There is an additional tag of red
color which indicates discounted products.
