My Process:
I started out with typing the word ENDANGERED in all caps and getting it in the position I wanted it, I wanted it to take up almost the whole poster and still be very readable, but I also really liked breaking it up to take up more space. After playing with the kerning and size and position I landed on this.
From there I knew I wanted the turtle to look like it was coming through a letter, rather than just resting on the top so I put in a water background and began masking the turtle in.
I made several adjustments to the turtle until I got it to the look I really wanted, and added a light shadow under to help it still feel underwater even though a large part of it is over top of the letters.
I added a drop shadow to the letters
I added the “Skip the Straw. Save my life.” To give an action step, as well as talk about the problem in a very simple and direct way. I added the background turtles, and it was complete.
Images Used: