A fictional publication that features different articles about packaging design and
theory – from business news all the way to tips for young designers interested in
The name “Unbox” comes from the term “unboxing”, related to the breaking of the
common conception of the packaging being reduced to a regular box that has
nothing to it – and to rather create a whole experience for the customer when they
interact with the product’s packaging.
The magazine is printed in two languages: English and Italian. These languages
coexist as parallels in the same publication in such a way that when you’re done
reading one way, you will find the start of the other half.