I did a packaging design for a Japanese sake company named Gekkeikan.

The target audience is mature adult around 30+ years old.

It looks modern yet still has traditional feeling because of the Japanese calligraphy and the texture of the paper I used for the label & carrier box.

I put wave patterns for the background because it's one of the most distinctive pattern in Japan and I want people to feel refreshened like the waves in the ocean after drinking this sake.

Different flavour has different wave colours.