Project Description
The goal of this brand identity design project was to create a cohesive and consistent visual identity for The Scaffold Company. The company provides scaffolding solutions for construction, events, and maintenance. The company wanted to establish itself as a reliable and professional provider of scaffolding services.
Client
The Scaffold Company
Deliverables
Logo Design
Color and Typography
Pattern Design
Brand Style Guide
Before beginning the design process, a market research was conducted to understand the competitive landscape and the needs and preferences of our target audience. I surveyed construction companies, event planners, and real estate managers to gather insights on their experiences with scaffolding providers and their expectations for a professional scaffolding company.
Based on our research, I found that reliability and safety were the most important factors for target audience when choosing a scaffolding provider. I also learned that they preferred a modern and streamlined look, as well as clear and concise communication.
With information from research, I began the design process by creating a mood board to inspire the visual direction of the brand. The mood board included images of modern scaffolding structures, as well as geometric and sleek design elements.
Next I moved on to designing the logo. The final logo design features a stylized letters "TSC" in the structure of a scaffold, with the company name in sleek typography beside it. The visual style symbolises scaffolding, while the sans-serif typeface conveys a sense of professionalism and reliability.
With the foundation of the brand identity established, I developed a color palette and typography style that aligned with the modern and professional aesthetic. I chose black and shades of grey for a clean and professional look. For typography, Helvetica typeface was chosen for its modern and streamlined feel.
A custom brand pattern was also created by repeating the logomark in a defined manner. It really uplifts the brands visual appeal as well as giving it a unique look.
Once the brand identity was finalized, I applied it to a variety of assets, including business card, envelope, folder and safety helmet. We also developed brand guidelines to ensure that the brand was consistently applied across all touchpoints.
Conclusion:
Through a thorough research process and careful design choices, a cohesive and consistent brand identity was created for The Scaffold Company that effectively communicates their reliability, safety and professionalism. The final result is a strong and memorable visual identity that will help the company stand out in a crowded market and attract new clients.
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