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On Off Keing | Brand Identity



 
BACKGROUND

the sense of smell touches the emotion with a simple circuit.

The feelings of the past are remembered through the scent, and when you smell the scent of that time, you evoke the emotions of that time through association. As a result, the expansion of the scent evokes empathy and brings comfort and healing.






OVERVIEW

Among fragrance-related products, paper insens is a material that can be felt more spread because the expansion of scent and smoke is remarkable.

4 emotions and situations were set and the type of scent was selected.
I also selected four graphics and colors based on emotions.
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LOGO

on-off *keying

The function of removing the background from the video editing. It meant that the hard feelings were forgotten for a while through the scent. The shape of the logo contained the spread of scent and smoke.






APPLICATION

Examples of applications for package boxes, manuals, trays, business cards, posters, stickers, lighters, etc






BRAND ESSENCE

1. The past is remembered through the scent, and the scent evokes emotions.
2. Paper incense 'on off keing' comforts your mind.




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Thank you for watching project!

BI/BX Design

Email
dudgk7058@gmail.com


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On Off Keing | Brand Identity
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