Bliss Birth was a beautiful identity refresh. We acknowledged the previous logo design and the journey it took Bliss Birth on. When refreshing we wanted to create something new without stepping too far out of the bounds of the original and recognized logo.
We kept an ode to the original flower by removing it from the logo and keeping a petal which transforms into a new flower icon. We also refreshed the font using one with similar characteristics as the previous and created a custom "B" with gentle curves representing a woman's body and pregnancy.
