Launching of the new brand B612, a Saudi Arabia based company offering hospital consulting services not only in the KSA but to all The Middle East. The brand is developed around the concept of The Little Prince and his distinctive story. We worked on constructing a unique version of the character that can be easily recognized and at the same time, owned by the brand.
The brand is friendly and fun, shows a tone more relaxed, but also projects refinement and trajectory. This brand, built around a concept full of meaning and interpretations, holds a warmth connotation that makes it more approachable.
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