Gym Sablon
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Gym Sablon, located on the Plateau Mont-Royal, is a space entirely dedicated to functional training, or cross-training. The Sablon Gym stands out for its exclusive offer, its complete range of high quality equipment and its specialized rooms.
In collaboration with the creative agency Louis, the Sablon Center mandated us to develop their visual identity, their graphic system and their website. We strategically developed and articulated their visual identity and digital presence to support their mission of giving thousands of children the chance to move. As a non-profit organization, their profits are reinvested in the Centre sablon and P'tit Bonheur facilities.
We have taken into consideration visual elements that remind us that the Gym is under the Centre Sablon banner. This is why the same font and the "ON" were the key elements worked on to allude to the Centre Sablon. An accentuation of the font and a shear were applied on the last two letters of the logotype in order to add movement and delimit the letters "ON". The goal was to highlight the "ON" in the logo, a universal word used to mean "activated". Character weight and shear were also picked up and applied to the visual elements and text to achieve the same goals.
