Tio Putra Dihan's profile

Yoniverse - Logo & Brand Identity

Welcome to the Yoniverse
Yoniverse is an alternate universe where there is no law of physics governed the space and time. I'm Yo, I am the one who control and decide what certain event and other things going inside the Yoniverse. I treat this universe as a place where I can enjoy my solitude, the place where I can create everything that I passionate about and you can come to participate to build and contribute for the ecosystem of the universe.
Okay that's a paragraph of bs that I just made up, you got the point.
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Fun fact: Yoni is a Sanskrit word that has been interpreted to literally mean the "womb", the "source", and the female organs of generation. It also connotes the female sexual organs such as "vagina", "vulva", and "uterus", or alternatively to "origin, abode, or source" of anything in other contexts (source: Wikipedia). I am aware of this and this is kind of intentional to make the name sounds rebellious and unconventional.
Yo
Yo /yô/ is what they call me, it pronounce Yo', it stopped in the end like you put a subtle 'k'. My name is Tio but my friend and colleagues called me Yo, it is like a shorter name to call efficiently. I used Yo because it easy to read universally and it represents a projection of me from other people perspective, it means that I open for all sorts of perception other people want to see me as a person and as a content creator, and I just do what I like to do and what I think it is right for me to do.
The Symbol
Mainly the symbol is a combined shape of the letter 'Y' and 'O', I want to make it look like a head of a robot or mask that has an ornament like an eyebrow that make a confidently intimidating face expression. As a kid, I was shy, and I love robotic mask they used in pop culture like Power Rangers, Kamen Rider and Gundam, so in this attempt I trying to immortalize my inner child and also like an imaginary mask that I put on my head to make me more confident. I still have a dream to design a real 1:1 mask that I can wear proudly and I think my little self will also very happy for the mask we make.
Black & Orange
If someone ask me what is my favorite color, I will say black, because black is unique, it's not a color but it is an effect of the lack of color, I think that is kind of weird and fascinating fact and that is why I love black. The orange is came up just recently when I was deciding what other color will I use for my visual branding, it can't be just black, and then I choose orange. Orange is a interesting color also, it used on things with purpose, for safety, distinguishability, and visibility, it used on a traffic cone, lifebuoy, construction equipment and many more. I love the concept about usability of the orange color, it kind of matched with my vision that sometimes everything should be plan and done with purpose. Read more about orange color
Yoniverse - Logo & Brand Identity
Published:

Yoniverse - Logo & Brand Identity

Published: